The Bottleboats, the Stoklamp, Plankfurniture, Fixed chair and the now iconic series, ArcheToys. The designs of Floris Hovers – furniture, lighting and models – are surprising in their disarming simplicity. Not abstract minimalism, but the final result of a prolonged process of reduction. What remains is the essence – an almost cartoon-like composition of form, construction and colour. Achieved in an interplay between man and machine. Many of his products betray a somewhat naïve, playful approach. ‘My designs must be readable and recognizable’.

Floris Hovers (1976) lives and works in Raamsdonk (NL), where he also grew up. After a foundation course in construction engineering and following a study in advertising and presentation techniques, he graduated in 2004 from the Design Academy Eindhoven.

In 2006 he founded his own design studio and in 2011 was awarded the Sanoma Woonaward (Livingaward) ‘Young Talent’. As a lecturer he was associated with vocational training in Fine Arts at AKV/St. Joost, specializing in Spatial Design, in the period 2009-2012. In addition he regularly gives readings and guest lectures both at home and abroad.

International recognition came with his iconic ArcheToys. This series of modelvehicles has been included in the permanent collection of the Stedelijk Museum Amsterdam and is produced under license by design label Magis (I) since 2013. beside a continued development of his own original work he also have products in the collection of Magis, GOODS, Functionals, Label, New Duivendrecht, FEST and Vij5. Floris Hovers’ products are regularly exhibited at international (trade) fairs in, for example, Milan, Cologne, Kortrijk and New York. In the Netherlands his iconic designs can be found at design galleries such as The Frozen Fountain (Amsterdam) and Strand West (Utrecht).

text: Cécile Dornseiffen

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